INDEX / AGENCY
Community-Based Product Innovation Agency
A design and product agency that helps Fortune 500 companies build community-driven products that turn customers into raving fans.
01 THE IDEA
Greg's Late Checkout innovation agency operates as a modern-day IDEO for community-based product design, embedding into a client's community to understand users deeply before designing products around them. The agency targets enterprise clients (Fortune 500) who need new revenue-driving products but have downsized their internal product teams. The special sauce is 'community-based design' — a methodology that treats existing customer communities as the primary research and validation layer.
The agency has generated several million dollars annually in free cash flow and claims to have added billions in market cap to clients through products it built. The model is high-ticket and sticky, with case studies serving as the primary sales tool. The key lesson Greg shares is that even during economic downturns, large companies need new products to drive revenue — making this a recession-resilient model.
02 THE NUMBERS
$1M – $8M
$100K + 500h
$60K + 160h
2/10
22 · GROWING →
product design, community research, enterprise sales, UX strategy, project management
03 THE VERDICT
This is a high-value model but extremely hard to replicate without existing enterprise relationships and a proven portfolio. The community-based design methodology is genuinely differentiated but takes years to build credibility. Better suited to someone already working in product design who wants to spin out a boutique studio than a first-time founder.
Verdict: MAYBE — read why above. Still convinced? A vetted builder can pressure-test the scope before you commit.
TALK TO A BUILDER →INTROS ONLY — NO FEES, NO ESCROW. THE PROJECT IS YOURS.
ALREADY BUILT — BY THE COMMUNITY
I BUILT THIS →Nobody has claimed this one yet. Shipped it? Tell the story — every submission is hand-reviewed, and approved builds get listed right here with a link to your product.
04 THE FIELD
- IDEOest. 1991DECLINING · ADDED 2026-06-07
LEGACY CATEGORY LEADER
Pioneer of design thinking and human-centered design for enterprise clients.
- frog designest. 1969STEADY · ADDED 2026-06-07
ESTABLISHED ENTERPRISE DESIGN FIRM
Global design and innovation firm working with Fortune 500 clients.
- Huge Incest. 1999STEADY · ADDED 2026-06-07
DIGITAL EXPERIENCE AGENCY, MID-MARKET
Digital transformation and product design agency for large brands.