INDEX / EDTECH
Digital Addiction Info-Product Empire
A media and education business around digital addiction — combining a book funnel, online courses, and corporate training — without the headaches of physical product logistics.
01 THE IDEA
Rather than selling a physical gadget like Brick, the idea is to build the authoritative information brand around digital addiction. The core product suite includes: a book launched via a direct-response 'book funnel' (give the book away free + shipping, upsell into courses), online courses, and eventually high-ticket corporate digital wellness training workshops for companies worried about employee productivity and screen addiction.
The revenue model stacks multiple price points: free content → free book (lead gen) → $200-500 course → $5,000-50,000 corporate training engagements. The speaker explicitly estimates this model could reach $10M ARR with a small team. The info-product approach avoids inventory, fulfillment, and supply chain risk entirely, making it capital-efficient and highly scalable relative to a hardware business.
02 THE NUMBERS
$200K – $4M
$10K + 200h
$3K + 80h
5/10
26 · SATURATED →
Info-product marketing, Book funnel / direct response, Corporate sales, Public speaking / facilitation, Content creation
03 THE VERDICT
This is the higher-conviction play from the video: capital-light, scalable, and riding a genuinely growing cultural wave. The book funnel → course → corporate training stack is a proven revenue architecture (Russell Brunson, AJ&Smart) applied to a timely topic with real urgency for both consumers and enterprises. The main execution risk is credibility establishment — you need a strong POV and ideally a personal story. If you have that, this is a $1M+ ARR business within 2-3 years with a small team.
Verdict: MAYBE — read why above. Still convinced? A vetted builder can pressure-test the scope before you commit.
TALK TO A BUILDER →INTROS ONLY — NO FEES, NO ESCROW. THE PROJECT IS YOURS.
ALREADY BUILT — BY THE COMMUNITY
I BUILT THIS →Nobody has claimed this one yet. Shipped it? Tell the story — every submission is hand-reviewed, and approved builds get listed right here with a link to your product.
04 THE FIELD
- Screen Sanityest. 2018GROWING · ADDED 2026-06-07
NICHE NONPROFIT PLAYER
Provides digital wellness education primarily for schools and families; not a full commercial info-product business.
- Digital Wellness Instituteest. 2018GROWING · ADDED 2026-06-07
EARLY MOVER IN B2B DIGITAL WELLNESS CERTIFICATION
Offers certifications and corporate training around digital wellness; a direct competitor in the B2B training segment.
- Center for Humane Technologyest. 2018GROWING · ADDED 2026-06-07
THOUGHT LEADERSHIP / ADVOCACY LEADER
High-profile nonprofit (Tristan Harris) focused on tech ethics and digital harms; shapes cultural narrative but not a commercial info-product competitor.