GTM Engineering Course & Community

A free (then paid) online course teaching non-technical marketers how to build AI agent-powered growth workflows using Claude Code, MCPs, and the modern GTM tech stack.

▶ WATCH THE SOURCE SEGMENT — Claude Code & MCPs built my $145K marketing machine

01 THE IDEA

Cody mentions having already purchased the domain gtmengineeringcourse.com and building a waitlist of 100+ people for a course that documents everything he does — step-by-step — in building AI-powered marketing workflows. The positioning is free initially to build audience, with an implied paid tier or community upsell later.

The market for practical, hands-on AI marketing education is enormous and underserved at the technical-but-accessible middle layer (not for devs, not for complete beginners). The course could evolve into a community, cohort, or SaaS tooling bundle, following the classic creator-to-product flywheel.

02 THE NUMBERS

EXPECTED ARR

$150K – $1.2M

INITIAL INVESTMENT

$2K + 200h

MONTHLY BURN

$500 + 40h

AUTOMATION

5/10

COMPETITORS

22 · GROWING →

SKILLS

Deep GTM / growth marketing expertise, Content creation and curriculum design, Community building, Personal brand / audience

03 THE VERDICT

This is a high-conviction play because the audience exists (Cody already has 100 waitlist signups from a single mention), the topic is red-hot and underserved, and the creator already has the domain expertise and personal brand. Free-to-paid conversion via community or tooling bundle is a well-proven model. The main risk is content production speed vs. how fast the AI landscape evolves.

Verdict: BUILD. Don't have the ~200 hours it takes? Get matched with a vetted builder who does — we review every brief by hand and intro you to up to 3 builders.

FIND A BUILDER →

INTROS ONLY — NO FEES, NO ESCROW. THE PROJECT IS YOURS.

ALREADY BUILT — BY THE COMMUNITY

I BUILT THIS →

Nobody has claimed this one yet. Shipped it? Tell the story — every submission is hand-reviewed, and approved builds get listed right here with a link to your product.

04 THE FIELD

+19 MORE COMPETITORS + HEAD-TO-HEAD BATTLE PLANSSIGN UP / LOGIN →