VERDICT: BUILDBERG SCORE 78/100

MMDD Bot — 'Made My Day Difficult' Slack-Native Employee Feedback Tool

A dead-simple Slack or Teams bot that collects daily 'what made your day difficult' micro-feedback from employees, identifies patterns, and surfaces actionable insights to managers.

▶ WATCH THE SOURCE SEGMENT — The Power of Becoming a Feedback Magnet with Kat Cole | Where It Happens

01 THE IDEA

Kat Cole describes the MMDD (Made My Day Difficult) log she has implemented in every restaurant and company she has run for 20+ years — a simple mechanism where employees submit the one thing that made their day hardest before they leave. The hosts immediately see this as a productizable startup idea: a Slack bot or lightweight app that automates this ritual across an entire organization, aggregates responses, surfaces patterns, and notifies managers of recurring friction points.

The product is deliberately minimal — not a full HR suite, not OKRs or KPIs, just a lightweight daily feedback pulse. It could be given away free for small teams (Slack app store distribution) and charged per-seat for larger companies. The simplicity is a feature: it fits into existing workflows, has zero learning curve, and generates compounding value as historical pattern data accumulates over time.

02 THE NUMBERS

EXPECTED ARR

$50K – $500K

INITIAL INVESTMENT

$8K + 150h

MONTHLY BURN

$2K + 30h

AUTOMATION

9/10

COMPETITORS

5 · GROWING →

SKILLS

Slack API development, NLP/text clustering, SaaS GTM, HR domain knowledge

03 THE VERDICT

This is the most immediately buildable idea in the episode. It's a tight, opinionated product with a clear distribution channel (Slack App Directory), a validated 20-year concept from a credible operator, and near-zero marginal cost at scale. The competition is tools that do too much — this wins by doing one thing perfectly. A solo developer could ship an MVP in 4-6 weeks.

Verdict: BUILD. Don't have the ~150 hours it takes? Get matched with a vetted builder who does — we review every brief by hand and intro you to up to 3 builders.

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04 THE FIELD

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