IDEASBERG_

INDEX / MEDIA

VERDICT: SKIPBERG SCORE 22/100

New World's Fair / Global Expo Platform

Revive and modernize the World's Fair concept as a large-scale physical and/or digital cultural exhibition bringing countries, companies, and communities together.

▶ WATCH THE SOURCE SEGMENT — How to Become a Super Ball with Anthony Scaramucci | Where It Happens

01 THE IDEA

The hosts discuss a real pitch they received from an entrepreneur raising money to bring back the World's Fair — a massive multi-nation cultural and industrial exhibition event that historically drew tens of millions of attendees. The idea is to create a new version that showcases technological progress, cultural exchange, and innovation at a scale similar to Dubai Expo 2020, but potentially reimagined for the modern era.

The hosts and guest Anthony Scaramucci debate the merits: they love the ambition, nostalgia factor, and cultural resonance, but flag the extreme complexity of coordinating governments, municipalities, vendors, and pavilions. Greg's key recommendation is to start community-first and digital-first — build demand via Discord, social platforms, and no-code tools, then use that validated audience to approach cities and governments. Scaramucci's advice mirrors his own SALT conference origin story: find experienced planners from past World's Fairs, collaborate rather than control, and delegate aggressively.

02 THE NUMBERS

EXPECTED ARR

$500K – $5M

INITIAL INVESTMENT

$2M + 5000h

MONTHLY BURN

$150K + 800h

AUTOMATION

1/10

COMPETITORS

5 · STEADY →

SKILLS

Event production and logistics, Government and municipal relations, Fundraising and investor relations, Community building, Sponsorship and partnership sales

03 THE VERDICT

The idea is romantically compelling but operationally nightmarish for a small team or solo founder. The capital requirements, government dependency, and coordination complexity make it a poor fit for indie builders. The community-first approach Greg suggests is the only sensible entry point, and even then it's a decade-long project with enormous execution risk. Unless you have deep event-industry relationships and $10M+ to deploy, this is a spectator sport.

04 THE FIELD

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