IDEASBERG_

INDEX / DATA REPORT

IDEA INTELLIGENCE · REPORT · JULY 2026

We scored 1,389 business ideas from Greg Isenberg's channel. The data disagrees with the hype.

Every idea from Greg's channel, extracted and scored against real market data — competitors, search demand, revenue ceilings, and how automatable each one is. Only about one in three holds up. And the categories everyone's most excited about are the ones the data likes least.

1,389IDEAS SCORED
31%EARNED A BUILD
19SCORED 80+ (1.4%)
30%HIGH-AUTOMATION
DISCOVERTRANSCRIBEEXTRACTANALYZEVERDICT

01 · THE VERDICT SPLIT

Across every idea, only 31% (435) earned a BUILD. Most land in “maybe” — interesting, but not backed by the market data once you look.

BUILD
435 · 31%
MAYBE
783 · 56%
SKIP
171 · 12%

02 · HYPE ≠ VIABILITY

BUILD-rate by category (categories with 40+ ideas). The hottest labels — AI Services (19%) and FinTech (12%) — rank at the bottom, crowded and hard to differentiate. The unglamorous Agency (48%) and Media plays rank highest.

Agency
48% n=209
Media
43% n=108
Community
41% n=73
EdTech
32% n=56
Creator Economy
30% n=54
E-commerce
29% n=59
SaaS
28% n=286
Developer Tools
24% n=68
Consumer App
21% n=114
AI Services
19% n=119
Marketplace
19% n=78
FinTech
12% n=58

03 · THE QUIET LEVERAGE

30% of the ideas score 8+/10 on automation — the kind a solo builder plus AI can actually run. And 666 (48%) carry a modeled revenue ceiling above $1M. The leverage is real; it's just not where the loudest hype is.

04 · THE TOP TIER

Only 19 ideas (1.4%) cracked 80+ on the composite BergScore. Those are the ones worth a real look — ranked, with the full breakdown, here:

SEE THE TOP-RANKED IDEAS →

THE WEEKLY TOP — RANKED, IN YOUR INBOX

Snapshot of 1,389 ideas as of July 2026. The live index updates daily — figures shift as new videos are analyzed.