INDEX / MEDIA
Boondoggling Trip Planner
A travel and itinerary product that helps professionals plan strategic 'boondoggle' trips around major cultural events to maximize serendipitous networking without buying expensive event tickets.
▶ WATCH THE SOURCE SEGMENT — 3 Non-Obvious Networking Strategies That Work01 THE IDEA
The podcast introduces the concept of 'boondoggling' — showing up in the city where a major cultural event (Super Bowl, SXSW, Art Basel, etc.) is happening, without attending the event itself, to benefit from the concentrated gathering of relevant people. The insight is that people are more open to meetings and introductions when they're already in an event mindset, and the ancillary parties, dinners, and side events are where the real value is.
The business could be a specialized trip-planning tool or newsletter/community that aggregates all the side events, dinners, and gatherings happening around major cultural moments, helps users identify which ones to attend, and provides outreach templates for setting up coffee meetings with people who are in town. It could also layer in a host-matching feature to help people find or co-host a side event. Monetization via subscription, event partnerships, or a curated concierge tier.
02 THE NUMBERS
$40K – $300K
$5K + 150h
$2K + 40h
6/10
5 · GROWING →
content curation, community management, email marketing, event industry knowledge
03 THE VERDICT
The concept is genuinely clever and underserved, but the market is diffuse and monetization is harder to nail than a pure SaaS. Starting as a newsletter or community with a paid tier is the right entry point, but it risks staying small unless it expands into a booking or matching product. Worth building as a side project to validate demand before committing fully.
04 THE FIELD
- Lumaest. 2020GROWING · ADDED 2026-06-07
NICHE PLAYER; USED TO DISCOVER SIDE EVENTS AT CONFERENCES
Often used to list side events at major conferences but not purpose-built for the boondoggling use case.
- SXSWorld (SXSW side event aggregators)STEADY · ADDED 2026-06-07
NICHE, SINGLE-EVENT FOCUSED
Unofficial aggregators exist for specific events like SXSW but are not generalized or monetized products.
- Wherebyus / The PlugSTEADY · ADDED 2026-06-07
NICHE NEWSLETTER PLAYER
City-focused newsletters sometimes cover event side programming but not the strategic networking angle.