IDEASBERG_

INDEX / AGENCY

VERDICT: BUILDBERG SCORE 72/100

Funnel-as-a-Service for Training & Course Businesses

A done-for-you or advised funnel-building service specifically for training companies, course creators, and educators selling high-ticket programs ($2K–$15K).

▶ WATCH THE SOURCE SEGMENT — How to make $20,000,000 with a landing page

01 THE IDEA

Jonathan Courtney describes how AJ&Smart's $20M revenue machine is driven entirely by VSL (Video Sales Letter) funnels — ugly, copy-heavy landing pages paired with a free training video that warms prospects before booking a sales call. The core insight is that training businesses are chronically underselling because they rely on websites (1-3% conversion) instead of dedicated funnels (10-25% conversion). A service business that builds, tests, and manages these funnels for course creators and training companies could command significant retainers or revenue-share arrangements.

The opportunity is to productize the exact funnel stack Jonathan describes: Facebook/YouTube ad → VSL landing page → email capture → drip sequence → call booking page with Calendly, including the qualification survey and the 3-day-max booking window rule. Most training businesses know they need this but lack the copywriting and conversion optimization skills to execute. A boutique agency or SaaS-enabled service wrapping ClickFunnels/GoHighLevel with done-for-you setup, copy, and ongoing A/B testing could charge $5K–$20K setup fees plus monthly retainers, targeting the massive market of coaches, consultants, and training companies.

02 THE NUMBERS

EXPECTED ARR

$180K – $900K

INITIAL INVESTMENT

$5K + 120h

MONTHLY BURN

$3K + 80h

AUTOMATION

3/10

COMPETITORS

12 · GROWING →

SKILLS

Direct-response copywriting, Paid media (Meta/YouTube ads), Funnel platform expertise (ClickFunnels/GoHighLevel), Sales call strategy, A/B testing & CRO

03 THE VERDICT

There is a massive, underserved market of training companies and course creators who are leaving money on the table with website-only strategies. The VSL funnel model is proven and the conversion delta (1-3% vs 10-25%) is a compelling sales pitch. A specialist agency that productizes exactly the stack Jonathan describes — ugly funnel, free VSL, drip emails, call booking — can command premium fees and demonstrate clear ROI. Low startup costs and high value-per-client make the unit economics attractive for a small team.

04 THE FIELD

+1 MORE COMPETITORS + HEAD-TO-HEAD BATTLE PLANSSIGN UP / LOGIN →

MORE LIKE THIS, WEEKLY