INDEX / AGENCY
VSL Funnel Advisory for Small Businesses
A consulting or advisory service that builds and optimizes multi-step video sales letter (VSL) funnels for solopreneurs and small teams, taking a cut of revenue rather than charging flat fees.
▶ WATCH THE SOURCE SEGMENT — How to build a million dollar sales funnel using Facebook Ads01 THE IDEA
Jonathan Courtney walks through AJ & Smart's $10M funnel in detail: Facebook/Google ad → opt-in page (free training or lead magnet) → VSL → Calendly call booking → sales call → $7,500 product. This architecture—constantly tweaked over four years—generated $252K revenue on $86K ad spend in a single month (a ~3x ROAS). The advisory opportunity is teaching and building this exact system for other small businesses that have something to sell but no idea how to build a conversion pipeline.
The business model mirrors the ads consultant idea but goes deeper: advising on funnel architecture, copywriting (pain/pleasure framing, status-increase hooks), email sequences via ConvertKit, and landing pages via Framer or ClickFunnels. The advisor can charge a setup fee plus a revenue-share on funnel output, and can systematize the offering into a repeatable playbook across verticals.
02 THE NUMBERS
$120K – $600K
$1K + 60h
$500 + 80h
4/10
9 · GROWING →
Sales funnel architecture, Copywriting, Email marketing, Facebook Ads, Landing page tools (Framer/ClickFunnels)
03 THE VERDICT
This is a high-value advisory business with proven real-world results (Jonathan's own $10M funnel), a clear repeatable playbook, and a revenue-share model that aligns incentives. The main moat is having personally built a successful funnel—social proof is the product. Highly recommended for anyone who has already run a profitable funnel and wants to productize that knowledge without the overhead of a full agency.
04 THE FIELD
- ClickFunnels (Russell Brunson)est. 2014STEADY · ADDED 2026-06-07
DOMINANT FUNNEL-BUILDER SAAS, 100K+ USERS
Sells the tool and education around VSL funnels; a competitor in education but not in done-for-you advisory.
- Sam Ovens / Skoolest. 2019GROWING · ADDED 2026-06-07
COMMUNITY-LED CONSULTING EDUCATION
Teaches high-ticket funnel consulting as a business model; competes for the same student/advisor audience.
- Funnel Gorgeous / Julie Stoianest. 2018STEADY · ADDED 2026-06-07
NICHE WOMEN-FOCUSED FUNNEL AGENCY/EDUCATION
Done-for-you and education hybrid targeting female entrepreneurs building VSL funnels.