Lead-Gen Free Tool Builder for SMBs

Build and deploy free interactive calculators or diagnostic tools for SMBs (e.g., packaging cost estimators, payroll calculators) that capture qualified leads before revealing results.

▶ WATCH THE SOURCE SEGMENT — 8 GitHub Repos To Go Viral and Make Money

01 THE IDEA

Using the 'Free Tools' AI skill by Corey Haynes, you can systematically identify what interactive tools a specific type of business should give away to attract their ideal customers, then build and deploy those tools. The canonical example: a packaging supplier that offers a box quantity cost calculator — the user inputs their order size, sees the cost breakdown, and is then offered a real quote without re-entering data.

This is a productized agency play where you build lead-generation tools for SMBs on a project or retainer basis. The business model works because most small businesses don't know what tools would attract their customers, and even if they did, they lack the technical ability to build them. You bring both the strategic thinking (what to build) and the execution (building it with AI). The lead capture mechanic — show results first, ask for email after — is proven to maximize conversion.

02 THE NUMBERS

EXPECTED ARR

$24K – $180K

INITIAL INVESTMENT

$400 + 20h

MONTHLY BURN

$150 + 25h

AUTOMATION

7/10

COMPETITORS

4 · GROWING →

SKILLS

Marketing strategy, No-code/AI building, Lead funnel design, SMB sales

03 THE VERDICT

This is a perennially strong business model — lead gen tools are proven to work and SMBs are chronically underserved by self-serve platforms. AI now makes building them 10x faster, so the economics are excellent. Specialize in one industry vertical, build a portfolio of examples, and charge $2-5K per tool plus hosting/maintenance retainer. Highly scalable once you have repeatable templates per vertical.

Verdict: BUILD. Don't have the ~20 hours it takes? Get matched with a vetted builder who does — we review every brief by hand and intro you to up to 3 builders.

FIND A BUILDER →

INTROS ONLY — NO FEES, NO ESCROW. THE PROJECT IS YOURS.

ALREADY BUILT — BY THE COMMUNITY

I BUILT THIS →

Nobody has claimed this one yet. Shipped it? Tell the story — every submission is hand-reviewed, and approved builds get listed right here with a link to your product.

04 THE FIELD

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