IDEASBERG_

INDEX / AGENCY

VERDICT: BUILDBERG SCORE 70/100

Webinar Funnel-as-a-Service Agency

A done-for-you agency that builds and executes complete webinar/live-event sales funnels for bootstrapped info-product and SaaS companies.

▶ WATCH THE SOURCE SEGMENT — How Hormozi made $83m in 5 days (Ads, Emails, Pages, Everything)

01 THE IDEA

The video breaks down Alex Hormozi's $83M book launch funnel in granular detail—registration email sequences, live-stream reminder cadences, post-event follow-up emails, affiliate/referral programs, long-form landing pages, and physical direct mail. Every element is replicable. A boutique agency could productize this exact playbook and execute it for clients who have audiences but lack the funnel infrastructure.

The core insight is that most bootstrapped founders send one email for Black Friday when they should send six, run one ad when they should test hundreds of creatives, and skip physical mail entirely. A specialist agency that handles the full four-phase webinar campaign—registration, reminder, live, and post-event—targeting course creators, SaaS companies, and authors could command $10K–$50K per engagement plus a rev-share kicker.

02 THE NUMBERS

EXPECTED ARR

$180K – $900K

INITIAL INVESTMENT

$8K + 120h

MONTHLY BURN

$5K + 80h

AUTOMATION

3/10

COMPETITORS

14 · GROWING →

SKILLS

Direct-response copywriting, Email marketing automation, Paid media buying, Project management, Webinar/live-stream production

03 THE VERDICT

The video literally hands you the entire playbook—email phases, ad volume benchmarks, landing page structure, physical mail tactics—and the guest confirms most businesses are massively under-executing on all of it. The gap between what Hormozi did and what the average founder does is enormous, which is exactly where a productized agency thrives. Low startup cost, high per-project value, and a clear differentiation angle (full four-phase webinar funnel including physical mail and affiliate programs) make this immediately executable for someone with copywriting and marketing chops.

04 THE FIELD

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