MidJourney Aesthetic Recipe Marketplace

01 THE IDEA

Greg Isenberg explicitly pitches this idea in the video: MidJourney should create a marketplace where users can sell their personalization codes and style recipes. Nick confirms people are already informally doing this by putting together 'style reference books' with curated looks. The opportunity is to build a third-party marketplace that formalizes this behavior before MidJourney does it natively.

Sellers would be power users who've spent hundreds of hours mining SREF codes and tuning personalization settings. Buyers would be businesses, marketers, and casual creatives who want consistent, high-quality aesthetics without the learning curve. Revenue model could be a commission on sales (like PromptBase) or a subscription for access to a library of premium recipe packs. Differentiation from PromptBase would come from focusing specifically on MidJourney's newer visual-driven features rather than text prompts.

02 THE NUMBERS

03 THE VERDICT

The demand signal is real — people are already selling these informally. However, PromptBase already occupies this space and has distribution. The window of opportunity is narrow before either MidJourney builds it natively or PromptBase expands to cover SREF recipes. Would need a very strong community angle or creator-first approach to differentiate. Worth exploring as a focused niche product rather than a broad marketplace.

04 THE FIELD

• PromptBaseest. 2022STEADY · ADDED 2026-06-07

  CATEGORY LEADER IN PROMPT MARKETPLACES ~30%

  Largest prompt marketplace but focused on text prompts, not visual style recipes or SREF codes.

• Gumroadest. 2011STEADY · ADDED 2026-06-07

  GENERAL DIGITAL GOODS PLATFORM, DOMINANT ~20% IN INDIE CREATOR SALES

  Many MidJourney creators already sell style packs and prompt guides here informally.

• Etsyest. 2005STEADY · ADDED 2026-06-07

  DOMINANT IN DIGITAL DOWNLOADS, NICHE AI PROMPT SELLERS GROWING

  AI prompt packs are a growing category on Etsy, capturing some of this demand.